Unlike some angry websites out there, I will never make you send money to a politician campaign fund for articles (who will just be bribed by your employer to sit there and do nothing like most politicians. More Kool-Aid anyone?) No briber..er..contributions needed here, we only serve raw recycled rants with some filler thrown in for roughage and some ads thrown in for good measure. Not that I’m against anyone sending me money or you throw-..er..donating your money to someone…. Of course I work for an independent so what the shit do I know about anything?
Anyway, I’m sure you get the point.
Does anyone else find it a bit sad that our profession has sunk to a level where the chains have to bribe patients to get their Rx’s filled? Oh, its disguised as “gift cards”, but its really bribery. Lets call a duck and duck here.
Rite-Aid is now offering $25/rx (max of 4) for prescription transfers. Wait, Rite-Aid? They are still in business? Drugmonkey said it best: New Rite Aid slogan: “We are the Chrysler of health care”
Obviously Rite-Aid/Walgreens/CVS/Whore-Chain-Y has some real winners running the show to think of these bribe cards. Now let me ask you this, is the patient who transfers his Rx’s over for a $25 gift card (max 4) a patient that you really want? Is this patient going to be loyal to your store and come to you no matter what? No! This patient is going to call in his 10 medications, wait until you have them already filled and ready to go, then want them ALL transferred to Walgreens because they are offering free blowjobs with every Rx transfer! These are the patients who view pharmacy as McDonalds (which most chains I believe have the same outlook. Drive thru anyone?) and don’t give a rats ass about you, your store, your job, or what you say. They are only fueled by what they are getting for free (and last I checked, it was illegal to give gift-cards to MediCal patients since the state is paying for their Rx’s). This is the patient that will fuck you over the moment you let your guard down. This applies to any store that does the gift cards/$4 generics/free antibiotics/etc bullshit. You will end up spending more labor costs on these pain-in-the-asses than you will get back with their shitty insurances/$4 plans.
How about this novel idea: Why doesn’t Rite-Aid/Walgreens/CVS lower the cash price of its generics to a REASONABLE level (ie: a price that’s based upon actual cost, not AWP) so they wont need to bribe idiots with gift cards. Why don’t they offer SERVICE (Rx’s in say, 10 min vs 3 hours) rather than a CASH BRIBE to lure people in through their doors. You know why In-and-Out burger is so damn popular? Because you get a smiling (and always cute) face, good food for not much money, and your order is ALWAYS RIGHT.
However the execs at Rite-Aid (way to drive that plane into the ground boys!) are a whole lot smarter (and higher paid) than me, so that means they obviously know what they are doing (*crash!*) You can have all of the gift-card freeloaders. I care about my patients, and my patients care about me. If thats worth less than $25/rx (max 4) then so be it. Better off without them. The’ll come crawling back once the freebie well has dried up, they always do (and like an idiot I always take them back).